Genpets.com - Bioengineered Buddies!
August 2nd, 2006,Genpets.com - Bioengineered Buddies!
From the FAQ:
Genpets Online Support - FAQ’s
Are Genpets Real?
Genpets are living, breathing mammals. Bio-Genica is a Bioengineering Company that has combined, and modified existing DNA to create the Genpets lineup. Genpets are flesh and blood just like any other animal.Genpets are packaged like toys though.
Genpets are designed to be sold on retail store shelves, not traditional pet stores. This is why they are packaged in plastic.How?
We use a process called “Zygote Micro Injection” which is quickly…

(image from their website)
Another excerpt:
The Genpet Fresh Strip™ - Our Commitment to Quality
No one likes a defective product and at Bio-Genica we understand this. Selling a live animal in packaging is no small undertaking so to help, we have included an easy to use “fresh gauge” in every single package. Four simple blue LED lights display the status of the Genpet™. The display will also display if the Genpet™ has been sitting on the store shelf too long, or if the package circuitry has malfunctioned in some way. Four blue lights mean that the pet is in pristine freshness, while one illuminated light means that while the Genpet™ is still healthy, it is approaching its expiration date.
Store operators can manually adjust the IV and temperature levels of the packages using the operator’s panel located on the right side of the store display. Units displaying one light can sometimes have their expiration extended, or even renewed, by simply tweaking their settings. For more information on this, look in the operator’s manual that you receive free with your Genpets display unit.